周恩玉
（天津科技大学艺术设计学院，天津300457）

摘要：在饮料行业中，茶类饮料作为一种常见的饮料类别，包括花茶饮料、果茶饮料等，不同口味的茶饮料其包装方式也各有所异，通过从茶饮料包装的包装风格、排版方式、素材选取和色彩体现等方面的分析，可以分类总结出各类茶饮料在包装设计方面具有的特点，进一步为茶饮料包装的改进与完善提供经验借鉴。

关键词：手绘插画；清新简约；色彩运用；包装排版

Research on the Packaging Methods and Categories of Tea Drinks

ZHOU En-yu

（College of Art and Design，Tianjin University of Science and Technology，Tianjin 300457，China）

Abstract: In the beverage industry，tea beverage is a common beverage category，which includes flower tea beverage，fruit tea beverage and herbal tea beverage，and so on. The packaging methods of tea beverage for different tastes are also different. Through the analysis of the packaging style，typesetting，material selection and color embodiment of tea beverage packaging，we can classify and summarize that all kinds of tea beverage have the advantages in packaging design. The characteristics of tea beverage packaging can provide experience for the improvement and enhancement of tea beverage packaging.

Key words: hand drawn illustration；fresh and simple；color application；packaging and typesetting

（2020年 第23卷 第2期）