李诗瑶，司占军
（天津科技大学轻工科学与工程学院，天津300222）

摘要：本文探究增强现实技术在饮料包装中的应用现状以及发展趋势。从互动体验，信息传递，营销效果等方面，阐述增强现实技术在饮料包装方面的应用。增强现实技术应用于饮料包装，不仅扩大了产品信息的承载量，同时也使产品包装具有互动性，为饮料营销提供新模式。增强现实技术是饮料包装行业发展的新方向。

关键词：增强现实技术；饮料包装；用户体验

Application Status of Augmented Reality Technology in Beverage Packaging

LI Shi-yao，SI Zhan-jun
（College of Light Industry Science and Engineering，Tianjin University of Science and Technology，Tianjin 300222，China）

Abstract: The purpose of this article is to explore the application status and development trend of augmented reality technology in beverage packaging. This paper focuses on the application of augmented reality technology in beverage packaging from the aspects of interactive experience，information transmission，marketing effect and so on. The application of augmented reality technology in beverage packaging not only expands the carrying capacity of product information，but also makes product packaging interactive，which provides a new mode for beverage marketing. Augmented reality technology is a new direction of beverage packaging industry.

Key words: augmented reality technology；beverage packaging；user experience

（2020年 第23卷 第1期）