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市售即饮咖啡产品及发展趋势分析

饶建平1,2

(1 大闽食品(漳州) 有限公司,福建漳州363000;2 福建省饮料用植物提取加工企业重点实验室,福建漳州363000)

摘要:近年来,中国即饮咖啡市场增长快速,中国即饮咖啡市场前景广阔,但同时市场竞争也很激烈。该文通过对国内现有市售即饮咖啡产品进行分析,再结合现在国内咖啡市场的流行趋势,对即饮咖啡产品发展趋势进行进一步分析,从而为今后即饮咖啡产品的发展方向提供参考。关键词:市售;即饮咖啡;产品;发展趋势

Analysis on the Commercially Available Products and Development Trend of RTDCoffee

RAO Jian-ping1,2

(1 Damin Foodstuff(Zhangzhou)Co.,Ltd.,Zhangzhou 363000,China;

2 Fujian Provincial Key Laboratory for Extracting&Processing Technology of Edible Plant,Zhangzhou 363000,China)

Abstract: In recent years,the RTD(Ready To Drink)Coffee market of China increased rapidly,and the RTD Coffeemarket of China had broad prospects. But at the same time,the competition was also fierce. This paper analyzed thecommercially available products of RTD Coffee,then combined with the popular trend of the domestic coffee market,The development trend of RTD Coffee was further analyzed,so it can provide reference for the future developmentdirection of RTD Coffee.Key words: commercially available;RTD Coffee;product;the development trend

(2018年第21卷第2期)

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